YouSpot, in files anyone can use
Press, partners and anyone writing about YouSpot: take what you need. If you are putting the logo next to your own, the rules below are the whole of it. Questions go to support@youspot.com.
Download the kit
One archive with the logos, the app icons, the Illustrator source and the written guidelines. Everything below is also a single file.
Logos
Pick the build for the ground it sits on. SVG for anything that scales, PNG for anything that cannot take one.
App icons
Built from the solid icon: a multi-size ICO for browser tabs and a 180px PNG for the iOS home screen, both flattened onto white because neither surface can be trusted with transparency.
Previous version
The v4 artwork, kept for anything already printed. New work uses the set above.


Using the logo
Five ways to keep it recognisable.
Keep clear space
Leave the height of the disc empty on every side. Nothing crops into it.
Pick the build for the ground
Light wordmark on dark, ink wordmark on busy light, primary everywhere else.
Do not recolour it
The orange is the brand. A tinted, greyscale or gradient logo is a different logo.
Do not stretch or rotate it
Scale both axes together, and keep it level.
Do not rebuild the wordmark
The lettering is drawn, not typeset. No font reproduces it, so use the file.
Do not put the knockout icon on artwork
The letters show whatever is behind them. On a photo or a colour, use the solid build.
Colour
Click a swatch to copy its hex. In code, use the token.
Type
Four faces, one job each.
Everything is an object, everything is markdown
Everything is an object, everything is markdown
Everything is an object, everything is markdown
Everything is an object, everything is markdown
Written guidelines
How it sounds, how it names things, how it is punctuated.
The design system
Principles, the token contract, and where every value actually lives.
Brand voice
How YouSpot sounds, with the words it does and does not use.
Naming guidelines
How features and surfaces get their names.
Writing style guide
Punctuation, capitalisation and the house rules for product copy.
YouSpot-Logotype.ai
The vector source, as delivered. Everything else is derived from it.
YouSpot-Icon.ai
The vector source, as delivered. Everything else is derived from it.