Dharmesh Shah
Co-founder & CTO, HubSpot
July 2026
What, why, and who is this?
Greetings!
If you're reading this, you probably clicked a link with a strange name on it and want to know what you've wandered into. Fair. Let me answer the three questions in the order people actually ask them.
What is this? connect.com is a personal CRM. Not a CRM for your company — HubSpot does that, and does it well. This one is for you: the people you know, the conversations you've had, the follow-ups you meant to send. You talk to it the way you'd talk to a person who happened to remember everything. “Who do I know at Gusto?” “Which invitations did I never answer?” It just answers.
Why does it exist? Because I have thousands of connections and remember approximately none of the details. The tools I tried all wanted me to maintain them — fields to fill, stages to advance, a discipline I was never going to keep up. The interesting shift is that an AI doesn't need the tidy database first. It can work from the mess: your exports, your inbox, your actual history. That's the bet here. It's not AI bolted onto a CRM. It's a CRM that only makes sense because the AI came first.
Who is it for? Solo professionals. Founders, investors, consultants, salespeople, connectors — anyone whose network is a real asset but who has no team, no ops person, and no interest in becoming a database administrator on the side. If you've ever failed to remember where you met someone right as you were shaking their hand again, it's for you.
It's early, and in a private beta while we get it right. If that sounds like your kind of thing, get on the list — I read the signups.
